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	<title>Sun Tzu Strategies</title>
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	<link>http://www.suntzustrategies.com</link>
	<description>Seize the Advantage</description>
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		<title>Where Do You Come From? Tips For Creating A Powerful Provenance For Your Brand</title>
		<link>http://www.suntzustrategies.com/blog/where-do-you-come-from-tips-for-creating-a-powerful-provenance-for-your-brand</link>
		<comments>http://www.suntzustrategies.com/blog/where-do-you-come-from-tips-for-creating-a-powerful-provenance-for-your-brand#comments</comments>
		<pubDate>Tue, 21 May 2013 12:30:41 +0000</pubDate>
		<dc:creator>mcneilly</dc:creator>
				<category><![CDATA[Sun Tzu Blog]]></category>

		<guid isPermaLink="false">http://www.suntzustrategies.com/?p=1337</guid>
		<description><![CDATA[One of the first things we like to know about people when we meet them is where they&#8217;re from and what&#8217;s their story. The same is true for brands. In the business this is often called brand &#8220;provenance,&#8221; which comes from the french word &#8220;provenir,&#8221; meaning &#8220;to come forth&#8221; or &#8220;originate. It&#8217;s an irony of...  <a href="http://www.suntzustrategies.com/blog/where-do-you-come-from-tips-for-creating-a-powerful-provenance-for-your-brand" title="Read Where Do You Come From? Tips For Creating A Powerful Provenance For Your Brand">Read more &#187;</a>]]></description>
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		<title>A Very Different Approach to Choosing Between Job Offers</title>
		<link>http://www.suntzustrategies.com/blog/a-radically-different-approach-to-choosing-between-job-offers</link>
		<comments>http://www.suntzustrategies.com/blog/a-radically-different-approach-to-choosing-between-job-offers#comments</comments>
		<pubDate>Mon, 20 May 2013 12:39:51 +0000</pubDate>
		<dc:creator>beckysheetz</dc:creator>
				<category><![CDATA[Sun Tzu Blog]]></category>

		<guid isPermaLink="false">http://www.suntzustrategies.com/?p=1319</guid>
		<description><![CDATA[How do you choose between two or more job offers? Or between a challenging current opportunity and a new offer that comes your way? In another application, how do you choose between two promising – but mutually exclusive – competing strategic alliances? When faced with more than one good option, it’s difficult to make a...  <a href="http://www.suntzustrategies.com/blog/a-radically-different-approach-to-choosing-between-job-offers" title="Read A Very Different Approach to Choosing Between Job Offers">Read more &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>If Your Own Expertise Is Holding You Back You Need To Practice &#8220;Shoshin&#8221;</title>
		<link>http://www.suntzustrategies.com/blog/if-your-own-expertise-is-holding-you-back-you-need-to-practice-shoshin</link>
		<comments>http://www.suntzustrategies.com/blog/if-your-own-expertise-is-holding-you-back-you-need-to-practice-shoshin#comments</comments>
		<pubDate>Wed, 01 May 2013 12:34:40 +0000</pubDate>
		<dc:creator>mcneilly</dc:creator>
				<category><![CDATA[Sun Tzu Blog]]></category>

		<guid isPermaLink="false">http://www.suntzustrategies.com/?p=1313</guid>
		<description><![CDATA[How are entrepreneurs able to create new companies and inventors capable of bringing new products to market? It&#8217;s because they avoid accepting the way things are in their industry and instead see what might be. It&#8217;s because they have shoshin, or, &#8220;beginner&#8217;s mind.&#8221; Shoshin is a Zen Buddhist concept that means &#8220;having an attitude of...  <a href="http://www.suntzustrategies.com/blog/if-your-own-expertise-is-holding-you-back-you-need-to-practice-shoshin" title="Read If Your Own Expertise Is Holding You Back You Need To Practice &#8220;Shoshin&#8221;">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.suntzustrategies.com/blog/if-your-own-expertise-is-holding-you-back-you-need-to-practice-shoshin/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>What Should You Ask For?</title>
		<link>http://www.suntzustrategies.com/blog/what-should-you-ask-for</link>
		<comments>http://www.suntzustrategies.com/blog/what-should-you-ask-for#comments</comments>
		<pubDate>Tue, 30 Apr 2013 16:00:06 +0000</pubDate>
		<dc:creator>beckysheetz</dc:creator>
				<category><![CDATA[Sun Tzu Blog]]></category>
		<category><![CDATA[Sun Tzu for Women]]></category>

		<guid isPermaLink="false">http://www.suntzustrategies.com/?p=1300</guid>
		<description><![CDATA[What do you want? If you’re like most people, you could use more money. In this economy, you may be hoping for job stability. If you’re in the Washington, D.C. metro area, where I am, you’re probably praying for an end to sequestration and to the F word (furloughs). No matter what you do, you...  <a href="http://www.suntzustrategies.com/blog/what-should-you-ask-for" title="Read What Should You Ask For?">Read more &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title></title>
		<link>http://www.suntzustrategies.com/blog/1293</link>
		<comments>http://www.suntzustrategies.com/blog/1293#comments</comments>
		<pubDate>Sat, 27 Apr 2013 12:40:05 +0000</pubDate>
		<dc:creator>mcneilly</dc:creator>
				<category><![CDATA[Sun Tzu in the News]]></category>

		<guid isPermaLink="false">http://www.suntzustrategies.com/?p=1293</guid>
		<description><![CDATA[In a vote on who was the greatest military theorist of all time over at the Naval War College&#8217;s Facebook page, Sun Tzu handily beat Clausewitz and Mahan! &#160;]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Misinformation at the Speed of Light: Media Lessons from the Boston Bombing Coverage</title>
		<link>http://www.suntzustrategies.com/blog/misinformation-at-the-speed-of-light-media-lessons-from-the-boston-bombing-coverage</link>
		<comments>http://www.suntzustrategies.com/blog/misinformation-at-the-speed-of-light-media-lessons-from-the-boston-bombing-coverage#comments</comments>
		<pubDate>Mon, 22 Apr 2013 17:10:00 +0000</pubDate>
		<dc:creator>mcneilly</dc:creator>
				<category><![CDATA[Sun Tzu Blog]]></category>

		<guid isPermaLink="false">http://www.suntzustrategies.com/?p=1287</guid>
		<description><![CDATA[There were some excellent examples of professional and citizen journalism regarding the Boston Marathon bombings last week. That said, it&#8217;s clear that significant mistakes were made by elements of both the traditional and the new media. Some of the misinformation was understandable as the media was repeating what authorities had told them, such as early...  <a href="http://www.suntzustrategies.com/blog/misinformation-at-the-speed-of-light-media-lessons-from-the-boston-bombing-coverage" title="Read Misinformation at the Speed of Light: Media Lessons from the Boston Bombing Coverage">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.suntzustrategies.com/blog/misinformation-at-the-speed-of-light-media-lessons-from-the-boston-bombing-coverage/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Year of the Female Entrepreneur: It’s About Passion for Most of Us</title>
		<link>http://www.suntzustrategies.com/blog/the-year-of-the-female-entrepreneur-its-about-passion-for-most-of-us</link>
		<comments>http://www.suntzustrategies.com/blog/the-year-of-the-female-entrepreneur-its-about-passion-for-most-of-us#comments</comments>
		<pubDate>Tue, 16 Apr 2013 12:37:11 +0000</pubDate>
		<dc:creator>beckysheetz</dc:creator>
				<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://www.suntzustrategies.com/?p=1268</guid>
		<description><![CDATA[2013. It’s the year more women are projected to enter the entrepreneurial ranks than ever before, according to a new National Association of Women Business Owners (NAWBO) survey. The majority, 66%, expects that 2013 will be a better year for their businesses than 2012. And a full 81% of women-owned businesses are optimistic about their...  <a href="http://www.suntzustrategies.com/blog/the-year-of-the-female-entrepreneur-its-about-passion-for-most-of-us" title="Read The Year of the Female Entrepreneur: It’s About Passion for Most of Us">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.suntzustrategies.com/blog/the-year-of-the-female-entrepreneur-its-about-passion-for-most-of-us/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Why You Must Claim Your Successes&#8211;Or Else</title>
		<link>http://www.suntzustrategies.com/blog/why-you-must-claim-your-successess-or-else</link>
		<comments>http://www.suntzustrategies.com/blog/why-you-must-claim-your-successess-or-else#comments</comments>
		<pubDate>Wed, 10 Apr 2013 14:41:59 +0000</pubDate>
		<dc:creator>beckysheetz</dc:creator>
				<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://www.suntzustrategies.com/?p=1254</guid>
		<description><![CDATA[I’ve written in recent weeks about two common mistakes women make in business: Mistake #1: The Do-It-All Mistake #2: The Hard-Work-Aloner It’s time for Mistake #3: The Non-Claimer Non-Claimers don&#8217;t recognize the importance of standing up to own their victories. How do you respond to recognition for your accomplishments? Do you take ownership of those...  <a href="http://www.suntzustrategies.com/blog/why-you-must-claim-your-successess-or-else" title="Read Why You Must Claim Your Successes&#8211;Or Else">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.suntzustrategies.com/blog/why-you-must-claim-your-successess-or-else/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Sex Panther Formula For Finding Your Brand&#8217;s Secret Sauce</title>
		<link>http://www.suntzustrategies.com/blog/the-sex-panther-formula-for-finding-your-brands-secret-sauce</link>
		<comments>http://www.suntzustrategies.com/blog/the-sex-panther-formula-for-finding-your-brands-secret-sauce#comments</comments>
		<pubDate>Tue, 09 Apr 2013 14:39:07 +0000</pubDate>
		<dc:creator>mcneilly</dc:creator>
				<category><![CDATA[Sun Tzu Blog]]></category>

		<guid isPermaLink="false">http://www.suntzustrategies.com/?p=1251</guid>
		<description><![CDATA[Brian Fantana, Ron Burgundy’s friend and Channel 4’s field reporter, brings home the importance of having a &#8220;secret sauce&#8221; to make your product stand out in the movie Anchorman. Talking about Sex Panther, the best cologne in his arsenal when he’s on the prowl, Brian tells Ron that the cologne’s secret is that “It’s made...  <a href="http://www.suntzustrategies.com/blog/the-sex-panther-formula-for-finding-your-brands-secret-sauce" title="Read The Sex Panther Formula For Finding Your Brand&#8217;s Secret Sauce">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.suntzustrategies.com/blog/the-sex-panther-formula-for-finding-your-brands-secret-sauce/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>What I Learned From an 8-Year Old Cancer Survivor</title>
		<link>http://www.suntzustrategies.com/blog/what-i-learned-from-an-8-year-old-cancer-survivor</link>
		<comments>http://www.suntzustrategies.com/blog/what-i-learned-from-an-8-year-old-cancer-survivor#comments</comments>
		<pubDate>Fri, 05 Apr 2013 13:21:55 +0000</pubDate>
		<dc:creator>mcneilly</dc:creator>
				<category><![CDATA[Sun Tzu Blog]]></category>

		<guid isPermaLink="false">http://www.suntzustrategies.com/?p=1242</guid>
		<description><![CDATA[I met little Morgan Stone and learned her story just a few weeks ago. When I saw Morgan for the first time she was a healthy girl who was full of energy, running around meeting people and enjoying being the center of attention. But that’s not always been the case. In fact, it was just...  <a href="http://www.suntzustrategies.com/blog/what-i-learned-from-an-8-year-old-cancer-survivor" title="Read What I Learned From an 8-Year Old Cancer Survivor">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.suntzustrategies.com/blog/what-i-learned-from-an-8-year-old-cancer-survivor/feed</wfw:commentRss>
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