Imagine that Sun Tzu, the ancient military strategy mastermind, was with us today. Imagine that, upon retiring from the battlefield, he went into business as a CEO, or joined the executive team of a small business. How would he adapt his principles from The Art of War to wage war and peace and build a business empire? That’s the question at the heart of The Art of War for Small Business.
The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone doesn’t guarantee wins. Strategy, positioning, planning, leadership – all matter, making Sun Tzu’s teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent …for their very survival.
The Art of War for Small Business is the first major book to apply Sun Tzu’s wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book’s 12 timeless lessons reveal how to:
- choose the right ground for your battles
- prepare without falling prey to paralysis
- leverage strengths while overcoming limitations
- strike competitors’ weakest points and seize every opportunity
- focus priorities and resources on conquering key challenges
- go where the enemy is not
- build and leverage strategic alliances
Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.