Sun Tzu for Women is the businesswoman’s guide to success, based on the masterpiece of military strategy, The Art of War. Sun Tzu’s classic has shaped Eastern military and business thinking. In the West, its popularity continues to grow as managers and leaders apply its principles to their business challenges. Who was Sun Tzu?
Giving You a Competitive Advantage
Sun Tzu for Women helps women understand and apply their competitive advantages. Women have a great deal to learn from Sun Tzu because, largely, women haven’t read Sun Tzu. And that’s too bad. Because there’s awesome potential to bring Sun Tzu’s lessons to life in practical and actionable ways—without sacrificing the uniquely feminine aspects of their leadership styles.
Sun Tzu for Women fosters deep understanding of Sun Tzu and how to apply it to your professional path. It fosters deep understanding of yourself, your conditions and those around you. And that’s really what Sun Tzu had in mind all along.
Is Sun Tzu for You?
Maybe. But only if you’re willing to challenge how you see yourself, your circumstances and your business. Victory begins well before the battle is fought. Sun Tzu for Women is for you if you’re willing to cultivate within yourself the spirit of self belief required to carry out the tactics of The Art of War.
Timeless truths, both simple and complex, never go out of style or function. Sun Tzu for Women uses accomplished business leaders like Carly Fiorina, Meg Whitman, Indra Nooyi, Marsha Serlin and others to illustrate Sun Tzu in practice. Today.
The biggest mistake anyone can make with The Art of War is to deem it too far removed from their challenges to be applicable. A concise summary of The Art of War is: He who knows when to fight and when not to fight will win. Sun Tzu only advises waging war when there is something to be gained. For most of us, waging war doesn’t mean mobilizing men to take a city. It means mobilizing ourselves or our teams to win a big contract, seize a market opportunity, or reposition a company.
Sun Tzu for Women will help you gain a decisive business advantage, in ways least expected: “Take advantage of the enemy’s unpreparedness, make your way by unexpected routes.”