How are entrepreneurs able to create new companies and inventors capable of bringing new products to market? It’s because they avoid accepting the way things are in their industry and instead see what might be. It’s because they have shoshin, or, “beginner’s mind.” Shoshin is a Zen Buddhist concept that means “having an attitude of… Read more »
Sun Tzu Blog
What Should You Ask For?
What do you want? If you’re like most people, you could use more money. In this economy, you may be hoping for job stability. If you’re in the Washington, D.C. metro area, where I am, you’re probably praying for an end to sequestration and to the F word (furloughs). No matter what you do, you… Read more »
Misinformation at the Speed of Light: Media Lessons from the Boston Bombing Coverage
There were some excellent examples of professional and citizen journalism regarding the Boston Marathon bombings last week. That said, it’s clear that significant mistakes were made by elements of both the traditional and the new media. Some of the misinformation was understandable as the media was repeating what authorities had told them, such as early… Read more »
The Sex Panther Formula For Finding Your Brand’s Secret Sauce
Brian Fantana, Ron Burgundy’s friend and Channel 4’s field reporter, brings home the importance of having a “secret sauce” to make your product stand out in the movie Anchorman. Talking about Sex Panther, the best cologne in his arsenal when he’s on the prowl, Brian tells Ron that the cologne’s secret is that “It’s made… Read more »
What I Learned From an 8-Year Old Cancer Survivor
I met little Morgan Stone and learned her story just a few weeks ago. When I saw Morgan for the first time she was a healthy girl who was full of energy, running around meeting people and enjoying being the center of attention. But that’s not always been the case. In fact, it was just… Read more »
Collaboration or Domination: What’s Your Workplace Culture
Collaboration or domination? Which is the model of your workplace? It’s important for people who excel in team-based and inclusive environments to understand the category into which their workplace falls. And while this question doesn’t apply only and exclusively to women, generally speaking, women tend to do better and be more satisfied in cultures of… Read more »
How The Most Successful Brands Take A Peek Into The Future
“The best way to predict the future is to invent it.” The quote above is from Alan Kay, the pioneering computer scientist who is credited with developing the graphical user interface and object-oriented programming. And after talking to a number of firms whose reason for existence revolves around helping companies understand the future, I’ve found… Read more »
Interview with Mark McNeilly, author of “Sun Tzu and the Art of Modern Warfare”
In January, the Conservative Daily News published our review of Mark McNeilly’s book, Sun Tzu and the Art of Modern Warfare, an excellent book explaining Sun Tzu’s ancient military treatise, the Art of War, in simple terms that everyone can understand and using many historical examples to illustrate the point. Desiring to learn more, I have… Read more »
Price Promotions May Be Killing Your Brand: Here’s What You Can Do About It
Companies invest in building strong brands not because it’s a fun thing to do (although–professional secret–it is!). They do it because stronger brands pay off for them in terms of more revenue, bigger margins, higher customer loyalty, better talent acquisition and ultimately, greater shareholder value. Yet on a regular basis many companies do something that… Read more »
My Biggest Women’s Business Networking Mistakes – And How You Can Do Better
The topic of networking is one of my favorites for women in business. It’s here that we can turn good intentions into wastes of time, and worse. The purpose of this post is less to open a window to my soul and expose my naivety, and more to provide insight for you. I hope you’ll… Read more »
Books by Mark and Becky. Sun Tzu and the Art of Business, illustrates how Sun Tzu’s strategic principles can be successfully applied to modern business situations. Sun Tzu for Women fosters a deep understanding of Sun Tzu’s Art of War and how to apply it to a woman’s professional path. Sun Tzu and the Art of Modern Warfare unlocks Sun Tzu’s secrets for anyone interested in strategy and warfare, whether they are professional soldiers, military history buffs or business executives.