Welcome to Sun Tzu Strategies
Defeat your competition with superior strategy. We provide the resources you need to win. From keynote speakers, training, and workshops – you’ll find books, content, and resources (including free assessments) based on Sun Tzu’s Art of War.
Are you ready to seize the advantage?
Where Do You Come From? Tips For Creating A Powerful Provenance For Your Brand
One of the first things we like to know about people when we meet them is where they’re from and what’s their story. The same is true for brands. In the business this is often called brand “provenance,” which comes from the french word “provenir,” meaning “to come forth” or “originate. It’s an irony of… Read more »May 21, 2013
A Very Different Approach to Choosing Between Job Offers
How do you choose between two or more job offers? Or between a challenging current opportunity and a new offer that comes your way? In another application, how do you choose between two promising – but mutually exclusive – competing strategic alliances? When faced with more than one good option, it’s difficult to make a… Read more »May 20, 2013
If Your Own Expertise Is Holding You Back You Need To Practice “Shoshin”
How are entrepreneurs able to create new companies and inventors capable of bringing new products to market? It’s because they avoid accepting the way things are in their industry and instead see what might be. It’s because they have shoshin, or, “beginner’s mind.” Shoshin is a Zen Buddhist concept that means “having an attitude of… Read more »May 1, 2013
Mark is the author of two books based on Sun Tzu’s Art of War, served as a guest speaker on the History Channel Special on Sun Tzu’s Art of War and has presented his views on Sun Tzu’s strategic principles to corporations, business people and military personnel worldwide.
Becky is a speaker, strategic marketer, martial artist and author of Sun Tzu for Women: The Art of War for Winning in Business. She’s a sought-after and engaging speaker and trainer for corporations, academia and business groups, and a recognized authority on critical topics for women in business.